
Pakpanda is an ambitious food delivery startup inspired by the success of platforms like Foodpanda. The client approached Geniusoft with a vision to disrupt the local food delivery space by creating a highly intuitive, scalable, and brandable platform tailored for both urban and semi-urban markets. They wanted a seamless mobile and web-based solution that connects restaurants and customers with real-time tracking, order customization, and flexible payment integrations.
We took a comprehensive approach, starting from brand identity to launching fully operational apps on Android and iOS, along with a custom-developed admin dashboard and a marketing-optimized website. The client relied on us not just for development, but for strategic advice on user acquisition, UX, scalability planning, and ongoing technical support.
Through close collaboration, we designed a robust backend infrastructure that supports real-time operations and a beautifully responsive frontend for both customers and delivery agents. We also devised and executed their initial launch marketing, including social media campaigns, SEO, and ad strategy. Today, Pakpanda is gaining popularity in various regions and continues to expand with our technical and digital support.
From API integration with third-party delivery services to customized promotional tools within the platform, we ensured that Pakpanda had all the functionality of an enterprise-level solution—while staying agile and cost-efficient for a startup.
The goal of the Pakpanda project was to build a complete food delivery ecosystem that balances performance, user experience, and business growth. We collaborated closely with their founders to define the core business logic and build technology that would allow them to scale sustainably.
By focusing on modern UI/UX, smart notifications, restaurant onboarding workflows, and multi-language support, our objective was to craft a platform that would appeal to a wide demographic. Moreover, the architecture was designed to allow future expansion, including modules for grocery delivery and corporate ordering.
Our objective with Pakpanda was not just technical delivery—it was to enable business success. We provided end-to-end digital transformation services including branding, content creation, app and web development, and marketing automation setup.
Before we started coding, we performed competitor research and user behavior analysis to refine the UX. We also set up automated deployment pipelines for fast, secure updates and established tracking tools to monitor user engagement.
Pakpanda rapidly scaled post-launch, gaining traction in major urban areas. Within the first 3 months:
25,000+ app downloads
500+ registered restaurants
15,000+ successful deliveries
Increased local restaurant visibility and order efficiency
Are you planning to launch your own on-demand delivery app or marketplace? Let Geniusoft turn your vision into a scalable and high-performing digital product. From UI/UX to backend architecture—we build it all.
👉 Get in touch with us today