Woodmal – Furniture Sales Expansion in the UK & US
Woodmal is a leading furniture manufacturing company with operations in both the United Kingdom and the United States. As their digital growth partner, Geniusoft was brought on board to help expand their sales reach and close more leads via social platforms—especially through Facebook Marketplace. In today’s fast-paced, digital-first furniture market, platforms like Facebook offer enormous untapped sales potential, particularly for high-quality, handcrafted furniture brands like Woodmal.
The goal was simple but challenging: generate and close leads at scale while representing the brand with professionalism and trust. Our team worked closely with the Woodmal sales department to understand their product line, value propositions, and target demographics in both markets. With this information, we crafted custom outreach processes and closing techniques tailored to the unique nature of social commerce.
We didn’t just focus on finding leads; we focused on qualified prospects ready to purchase. By positioning Geniusoft as an outsourced yet integrated part of their sales funnel, Woodmal was able to grow its customer base, generate consistent inbound interest, and close more deals—all while maintaining brand integrity.
Our involvement extended beyond just messaging and closing. We optimized listings, created engaging ad formats, tracked performance metrics, and fine-tuned the entire lead nurturing workflow. This ensured a repeatable system Woodmal could scale as demand grew.
As Woodmal continued its expansion in the UK and US, Geniusoft remained a reliable force behind its social selling engine, driving measurable sales outcomes and customer loyalty.
JOB SUMMERY
Client:
Woodmal (UK/US Furniture Company)
Category:
Social Selling / Lead Generation
Start Date:
January 2024
End Date:
Ongoing
Tag:
Facebook Marketplace, Sales Closing, Furniture Sales, Lead Generation, UK/US
Budgets:
$4,000+ / Month
Project Goals
Our primary goal with Woodmal was to help them enter and thrive in digital marketplaces, especially in high-conversion areas like Facebook Marketplace and direct messaging platforms.
We focused on scaling their furniture business with a streamlined, low-overhead digital sales funnel while keeping a consistent brand experience across all touchpoints.
- Drive consistent lead flow through targeted Facebook Marketplace listings.
- Increase sales conversions by providing expert-level chat-based sales closers.
- Reduce marketing and sales overhead through lean, performance-based strategies.
- Establish a presence in both UK and US online marketplaces.
Key Objectives
o accomplish Woodmal’s growth targets, Geniusoft deployed a focused team that actively engaged with potential customers in real-time and conducted lead-finding strategies to maintain a strong sales pipeline.
We also implemented structured outreach systems and clear communication flows to ensure high-quality buyer experiences and trust in every conversation.
- Trained sales closers for Facebook Marketplace.
- Facebook listing optimization with localized pricing and imagery.
- Lead generation through marketplace research and cold outreach.
- Daily reporting and KPI-based performance tracking.
✅ Results
Woodmal experienced measurable growth in both the UK and US markets after launching our partnership. Weekly inbound queries doubled, and their close rate improved by 70% through professional sales interaction and timely responses.
Our lean strategy reduced costs by 35% compared to traditional marketing while generating higher ROI via direct sales platforms.
Looking to scale your sales through digital marketplaces or need a dedicated team to handle your online customers? Geniusoft delivers tailored sales support, digital lead generation, and operational expertise to turn browsers into buyers.
👉 Let’s talk growth. Contact Geniusoft today.